The future of real estate must focus on what consumers want and need.

Real Estate Rights for Consumers

Consumers deserve transparent, fair and equal opportunities in residential real estate and we are committed to reducing obstacles and improving the homebuying, homeselling, and renting experience. This starts by advocating for marketplace principles to govern the operations and interactions within the real estate industry, making it more equitable and modern to help more and more people get home.
Access to Information
We believe consumers and real estate agents have the right to easy and free access to all available real estate information.
Independent Representation
We believe buyers and sellers deserve to work with an agent who is committed to their best interests and only represents them.
Fair & Transparent Compensation
We believe buyers and sellers deserve transparency regarding agent fees and their right to negotiate them.

Understanding the Role
the Industry Plays

For too long, consumers have been in the dark about how real estate works. It’s time we shine a light on the different roles and services provided by industry players. Learn More
Our history of turning on the lights:
Zillow was the first to put an estimated value over every roof in America, bringing home values out of the dark with the Zestimate.
Introducing
the MLS:
Over 500 different services provide home listings throughout the United States. We believe in access for everyone.
Access, industry rules, and NAR
As our industry continues to evolve, we aim to partner with all parties to ensure a brighter future.

Zillow has been working to transform the real estate experience since 2006.

Advocating for consumers is core to who we are and why we exist. We were the first to put an estimated value over every roof in America, bringing home values out of the dark with the Zestimate®. We offer innovative products and support public policies to make homeownership more accessible. We champion changes to increase ease, affordability, and security within real estate:

There is more to do – and we need your help.

We want to elevate industry standards by further opening up access to information, shedding light on industry practices that hurt the consumer experience, and advocating for consumer-first policies and regulations. Here are a few ways we’re working to help more people get home easily, securely, and affordably.
Fighting for an Easier, Single Search Experience
Antiquated industry rules do not allow listings published by a real estate agent to be viewed alongside other listing types, preventing consumers from seeing all available home listings, including new construction homes, auction listings, and properties listed for sale by owner, in an easy single search experience.
Giving Buyers Access to All Available Home Listings
Zillow believes the practice of “office exclusive” and “private listings” disadvantages both buyers and sellers. Consumers and real estate agents should be able to see all available home listings.
Ending Predatory Listing Practices
It’s time to stop long-term right-to-list agreements aimed at vulnerable consumers.
Giving Sellers the Power of Choice
Consumers have the right to choose how to sell their home — whether through a trusted professional or as “for sale by owner.”
Ensuring Real Estate Commissions Are Transparent
Buyers and sellers deserve and need dedicated, individual agent representation–and those agents should be fairly compensated for their expertise and the value they provide.
Educating Consumers on the Potential Pitfalls of Dual Agency
Dual agency is when a single real estate agent represents both the buyer and seller in the same transaction. It’s most beneficial for sellers and buyers when separate agents represent them each in the same transaction because it prevents conflicts of interest that can arise when a single agent negotiates for both the buyer and the seller.
Fighting for an Easier, Single Search Experience
Antiquated industry rules do not allow listings published by a real estate agent to be viewed alongside other listing types, preventing consumers from seeing all available home listings, including new construction homes, auction listings, and properties listed for sale by owner, in an easy single search experience.
Giving Buyers Access to All Available Home Listings
Zillow believes the practice of “office exclusive” and “private listings” disadvantages both buyers and sellers. Consumers and real estate agents should be able to see all available home listings.
Ending Predatory Listing Practices
It’s time to stop long-term right-to-list agreements aimed at vulnerable consumers.
Giving Sellers the Power of Choice
Consumers have the right to choose how to sell their home — whether through a trusted professional or as “for sale by owner.”
Ensuring Real Estate Commissions Are Transparent
Buyers and sellers deserve and need dedicated, individual agent representation–and those agents should be fairly compensated for their expertise and the value they provide.
Educating Consumers on the Potential Pitfalls of Dual Agency
Dual agency is when a single real estate agent represents both the buyer and seller in the same transaction. It’s most beneficial for sellers and buyers when separate agents represent them each in the same transaction because it prevents conflicts of interest that can arise when a single agent negotiates for both the buyer and the seller.

Zillow’s
Path Forward

Together with consumers, agents, brokers, and housing providers, we’re promoting reforms to simplify and streamline the process to help get more people home.
Consumer Resources
A guide to every stage of your journey home.
Industry
Research
Trends and analysis from our experts.
Agent
Resources
The latest market reports and career advice.
Rentals
Resources
Tips and tools for landlords.
Finding a new home can be complex. Since our founding in 2006, we’ve empowered consumers to better understand and navigate the purchase process.
2006

Zillow launches as a consumer-facing website aimed at transforming the real estate industry. Its Zestimate® tool incorporates public and private data to provide a simple home value estimate. For the first time, consumers can see the value of their home in a quick, convenient online experience.

2008

Zillow turns on the lights in financing by launching Mortgage Marketplace, which allows borrowers to shop anonymously for customized mortgage quotes and compare product offerings.

2012

Consumers can now search on the go with the introduction of the Zillow app.

2013

President Obama takes part in Zillow’s Social Media Town Hall on Housing which offers a friendly forum to speak to an audience interested in housing markets and policy.

2015

In an effort to turn on the lights for industry partners, Zillow announces it will begin offering access to free public record data with broad usage rights to Multiple Listing Services (MLS) across the country. Providing this kind of information, for free and with very few usage restrictions, will continue to drive technology and innovation forward within the real estate industry.

2017

Zillow begins to include applicable local legal protections to all home listings on the platform. Now, consumers are empowered to know what local legal protections exist. This feature is later augmented to also show where Source of Income protections exist across the U.S.

2019

Zillow introduces 3D Home™, an AI-powered mobile platform allowing anyone to capture 360-degree panoramic photos and create a 3D tour for free.

2020

The Zillow Observed Rent Index (ZORI) launches, bringing the power of the Zestimate to renters. ZORI measures changes in asking rents over time, controlling for changes in the quality of the available rental stock in ways that other measures of rental prices cannot.

2021

Zillow debuts the universal rental application, allowing users to apply to unlimited participating properties for 30 days for a flat one-time fee.

2021

Zillow launches its Down Payment Assistance Tool on For-Sale listings, allowing consumers to learn about programs to help them afford the house of their dreams.

2023

Zillow launches the Cost of Renting Summary, which helps renters better understand expected monthly costs, including rent, parking fees, pet fees, and one-time expenses like security deposits, application fees, and administration fees when provided by the rental manager. Aggregating this information in an easy-to-understand format makes it easier for renters to assess and compare the affordability of specific rental units they are interested in.

2024

A new feature debuted designed to help renters boost their credit score. Now, users who pay their monthly rent through the platform can opt-in to allow Zillow to report their positive rental payments to credit bureaus at no charge to landlords or renters. Zillow is the first online search platform to offer this feature at no charge to landlords or renters.

2006

Zillow launches as a consumer-facing website aimed at transforming the real estate industry. Its Zestimate® tool incorporates public and private data to provide a simple home value estimate. For the first time, consumers can see the value of their home in a quick, convenient online experience.

2008

Zillow turns on the lights in financing by launching Mortgage Marketplace, which allows borrowers to shop anonymously for customized mortgage quotes and compare product offerings.

2012

Consumers can now search on the go with the introduction of the Zillow app.

2013

President Obama takes part in Zillow’s Social Media Town Hall on Housing which offers a friendly forum to speak to an audience interested in housing markets and policy.

2015

In an effort to turn on the lights for industry partners, Zillow announces it will begin offering access to free public record data with broad usage rights to Multiple Listing Services (MLS) across the country. Providing this kind of information, for free and with very few usage restrictions, will continue to drive technology and innovation forward within the real estate industry.

2017

Zillow begins to include applicable local legal protections to all home listings on the platform. Now, consumers are empowered to know what local legal protections exist. This feature is later augmented to also show where Source of Income protections exist across the U.S.

2019

Zillow introduces 3D Home™, an AI-powered mobile platform allowing anyone to capture 360-degree panoramic photos and create a 3D tour for free.

2020

The Zillow Observed Rent Index (ZORI) launches, bringing the power of the Zestimate to renters. ZORI measures changes in asking rents over time, controlling for changes in the quality of the available rental stock in ways that other measures of rental prices cannot.

2021

Zillow debuts the universal rental application, allowing users to apply to unlimited participating properties for 30 days for a flat one-time fee.

2021

Zillow launches its Down Payment Assistance Tool on For-Sale listings, allowing consumers to learn about programs to help them afford the house of their dreams.

2023

Zillow launches the Cost of Renting Summary, which helps renters better understand expected monthly costs, including rent, parking fees, pet fees, and one-time expenses like security deposits, application fees, and administration fees when provided by the rental manager. Aggregating this information in an easy-to-understand format makes it easier for renters to assess and compare the affordability of specific rental units they are interested in.

2024

A new feature debuted designed to help renters boost their credit score. Now, users who pay their monthly rent through the platform can opt-in to allow Zillow to report their positive rental payments to credit bureaus at no charge to landlords or renters. Zillow is the first online search platform to offer this feature at no charge to landlords or renters.

At Zillow, we believe that home should be more than just a dream. Our purpose is to make home a reality for more and more people. Therefore, we are committed to improving the experience, whether you are buying, selling, renting or financing.
Join us as we turn on the lights and push for modernization in the industry. Sign up here to receive monthly updates.